There’s plenty of fun pop-ups taking over the Strip this weekend in honor of the Super Bowl, one of the most hyped events to happen to Las Vegas so far this year.
If you’re interested in a fun food pop-up dedicated to the various Frito-Lays favorites like Cheetos, Doritos, and Fritos of course, head over to the “Chip Strip,” a fun set of activities put on by Frito-Lays on the Brooklyn Bridge at New York, New York.
Aside from the Lay’s Spudsbar which has tailgate favorites inspired by Pepsi beverages and Lay’s-inspired snacks to fuel you, there are a few other fun activities at the “Chip Strip,” you can participate in.
First, try your luck at the Frito-Lay Snackpot where you can win prizes that range from branded swag to the grand prize of a 2024 Toyota Tacoma TRD Pro.
Then head to the Dinamita Flavor Duel with oversized foam Dinamita sticks you can use to fight your friends in and duel.
Finally, two of our favorite details of the ‘Chip Strip’ are the Cheetos Chapel, fully designed and decorated as an ode to America’s favorite cheesy chip. Head to the altar where a Chester hologram will do the honors of marrying a lucky fan complete with Chester-approved wedding attire and a Cheetos-inspired cake ball truffle. Finally, there’s a Limo by Flamin’ Hot parked and perfect for a photo opp.
The pop-up will be open from February 9th until the 11th.
Location: The Brooklyn Bridge at New York, New York