We’ve all been there. You’re watching the game, your adrenaline is pumping, and suddenly a last-second play completely ruins your night. Or, on the flip side, maybe your team just pulled off a legendary victory and you’re riding a high. Whether you’re spiraling from a brutal loss (too soon?) or looking for a way to celebrate a massive win, Taco Bell’s got your back.
Taco Bell gives free tacos to celebrate…or mourn
Say hello to L.O.C.O.S., which stands for Loss Or Celebration Outcome Support. It’s Taco Bell’s brand-new emotional support taco campaign – and we’re here for it!
Launched to tap into the intense emotional highs and lows of the FIFA World Cup, the L.O.C.O.S. program turns your feelings into…food. Running inside the Taco Bell app, rewards members can log in and choose between 2 distinct vibes: Celebration Mode, or Support Mode. Here’s how it works:
- Open the Taco Bell app and sign in to your Rewards account
- Enter the L.O.C.O.S. experience
- Choose either Celebration Mode if your team won or Support Mode if they lost
- Complete the in-app challenge
The first time you participate, you’ll unlock a free taco with any qualifying purchase. New challenges will continue to roll out throughout the tournament, with additional chances to earn rewards.
The promotion runs through July 13 – don’t miss it!
