Las Vegas is adding a new attraction to its entertainment crown, and this time, it’s coming straight from the GOAT himself. This summer, Tom Brady will open the Hall of Excellence, a first-of-its-kind sports museum housed inside the Fontainebleau Las Vegas.
The museum promises an immersive look into sports history through exclusive memorabilia, legendary moments, and a lineup of superstar narrators.
What to expect inside the Hall of Excellence
The museum features over 300 items from Brady’s own collection, along with pieces loaned by other athletes, entertainers, and sports institutions. At the heart of it all? Brady’s full set of seven Super Bowl rings, on public display for the first time.
Visitors can explore iconic artifacts like Jackie Robinson’s bat, Michael Jordan’s original Air Jordans, and Serena Williams’ 2009 Wimbledon dress. There’s even a trophy room showcasing the Lombardi Trophy, Heisman Trophy, and Claret Jug, three of the most prestigious prizes in sports.
Inside the Tom Brady museum
Unlike traditional museums, the Hall of Excellence delivers an interactive, self-guided journey powered by narration from cultural icons. Morgan Freeman guides the overall tour, while Oprah Winfrey, Jim Nantz, Bob Costas, and Snoop Dogg voice individual stories throughout the exhibit.
The Brady Museum will open its doors on 20 June. Located at the newly opened Fontainebleau Las Vegas, the space blends modern design with historic sports energy. Guests of all ages can enjoy the experience daily from 10 a.m. to 8 p.m. Tickets start at $35 for adults and $20 for children under 15.
Why it matters for Las Vegas
Las Vegas continues to grow its reputation as a sports destination. The Super Bowl, F1, and the Raiders are already calling it home. Now, Brady’s museum adds a new dimension.
It celebrates not just football, but global excellence in competition and culture, connecting Las Vegas fans and tourists alike to the legends who shaped the game.